Shoppers increasingly decide where to buy based on how fast it arrives. In-region fulfilment, close to your customers, turns a week-long wait into a next-day delivery — and that difference shows up directly in conversion and repeat rate.
Holding stock in Europe rather than shipping each order from afar also smooths returns and reduces the friction that kills second purchases. The warehouse stops being a cost centre and starts being part of the growth story.
Speed you can promise and keep is one of the cheapest competitive advantages available to a product brand.
